Samsung spent years to build up their brand but a burning battery has severely damaged their name. All but the most loyal customer has moved onto other brands of phones.
A good name is hard to earn. It can take years to build a personal or corporate brand. But it only takes moments to destroy that good reputation.
How we respond to our mistakes and failures can salvage or bury a good name.
When we fail our natural response is to make excuses.
We try and apologize as quickly as possible so we can move forward.
Often we fail to actually fix the problem and we start the cycle over again.
This causes us to lose customers, friendships and our good reputation.
We need to work just as hard to keep a good name as we did to build it in the first place.